Make 'em say UGG (na-na-nana): Tom Brady & The Patriots rocking some furry footwear

As kickoff approaches for Super Bowl XLVI (that's forty-six, I googled it) many questions that experts and pundits have asked all week will finally be answered. Is the Pats O-line man enough to slow down the vaunted Giants pass rush? Will the Giants' suspect secondary be able to contain the likes of Welker, Hernandez, and a gimpy Gronk? How many talking babies will we see today? Will this year be the year that seeing Danica Patrick in a bikini convinces me that I need a godaddy.com domain name?

However, there is one lingering question that may never be answered, why you so hipster Tom Brady?

It turns out the Super Bowl winning, Brazilian super model wedding, GQ cover modelling QB is also the pitchman for UGG boots. Not only that, but the generous, Beiber-coiffed QB also gave his entire team a pair as a Super Bowl gift. Now I would have been the first person to repack those bad boys, and re-gift them, but not so for Patriots' reserve linebacker Markell Carter:

In one season in New England, the linebacker out of Central Arkansas has not yet dressed for an NFL game.

That did not stop him from looking fly Tuesday.

"Even at practice, like if I get my foot stepped on, it sucks," Carter said. "My feet gotta be comfortable."

Carter opted with a pair of gray UGGs for the event. Teammate and UGGs spokesman Tom Brady made Carter's color choice a harder decision than one would imagine.

"I like the black ones, but I feel like the gray ones match a little better," Carter said. "They feel a little better. I love these. Tom's probably given us four or five, maybe six pairs of UGGs this season."

          Source: Y! Sports

Perhaps I'm not secure enough in my masculinity to rock UGGs, or maybe it's because this joke of a Bay Area winter would be tolerable for even the skinniest and most hairless nudist, but the idea of UGGs is not appealing. Then again, when you are 6'4" and 252 lbs you can pretty much wear whatever you want without anybody giving you flack (except me, anonymously via the interenet, puwhahaha).

If you're a hipster, then the Saints are dead to you

Y! sports via the AP is reporting that Mercedes Benz has purchased the naming rights for the Lousiana Superdome, home to the NFL's New Orleans Saints, and the source of frustration for countless fantasy football owners trying to figure out which Saints wideout will be Drew Brees' flavor of the week (please let it be Meachem).

Ernst Lieb, President and CEO of Mercedes-Benz USA, issued the following prepared statement in response to this blatant example of crass consumerism joyous occasion:

"The joining of the Mercedes-Benz brand with the world-class Saints organization and the Superdome, an iconic destination which has undergone an incredible transformation over the past six years, is a significant moment for us, the City of New Orleans, and the State of Louisiana."

The deal inked between the German auto giant and the 2009 Super Bowl champs leaves the NFL with just 9 stadiums (e.g. Lambeau Field) across the league yet to be pimped out for corporate sponsorships. Sadly, even THMG's beloved Bay Area teams aren't immune to such pandering, as evidenced by local venues such as the HP Pavilion (clever product placement in the name, except that HP no longer makes computers) and the Overstock.com Coliseum. I'm sorry Oakland, but you're doing it wrong by only getting $1.2 million out of the sponsorship, a sum that amounts to sofa cushion change to a company like Overstock.com.