Y! sports via the AP is reporting that Mercedes Benz has purchased the naming rights for the Lousiana Superdome, home to the NFL's New Orleans Saints, and the source of frustration for countless fantasy football owners trying to figure out which Saints wideout will be Drew Brees' flavor of the week (please let it be Meachem).
Ernst Lieb, President and CEO of Mercedes-Benz USA, issued the following prepared statement in response to thisblatant example of crass consumerismjoyous occasion:
"The joining of the Mercedes-Benz brand with the world-class Saints organization and the Superdome, an iconic destination which has undergone an incredible transformation over the past six years, is a significant moment for us, the City of New Orleans, and the State of Louisiana."
The deal inked between the German auto giant and the 2009 Super Bowl champs leaves the NFL with just 9 stadiums (e.g. Lambeau Field) across the league yet to be pimped out for corporate sponsorships. Sadly, even THMG's beloved Bay Area teams aren't immune to such pandering, as evidenced by local venues such as the HP Pavilion (clever product placement in the name, except that HP no longer makes computers) and the Overstock.com Coliseum. I'm sorry Oakland, but you're doing it wrong by only getting $1.2 million out of the sponsorship, a sum that amounts to sofa cushion change to a company like Overstock.com.
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